What’s an AppLovin, and why is it suddenly worth $100 billion?

Barron’s: The company has a software platform that helps app developers, mostly game makers, reach new users who will download the apps and become paying customers. At the heart of it is a recommendation engine powered by artificial intelligence called Axon. The company can also help app owners grow in-game advertising revenue. And it has a couple of hundred of its own casual games, which make money and generate valuable user data.

“We are cautious on near-term business fundamentals and long-term competitive positioning,” one Wall Street analyst wrote near the beginning of last year, when AppLovin APP +7.78%’s shares were $11. He initiated coverage at “Sell” and predicted a fall to $7.

Oopsie. Now they’re $320.

How did we miss it? Worth to note that things in this case have happened quickly. More than $100 of the stock’s climb has come this month.

Source: https://www.barrons.com/articles/applovin-stock-price-apple-games-6d939851?mod=Searchresults

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