https://preview.redd.it/6oxue74b5xde1.jpg?width=1170&format=pjpg&auto=webp&s=72b3d0a6564b6b51381fb1b1ba5360f7701bfaf4

Gen Z spends shockingly little on alcohol – drinking far less than their parents and spending seven times less on booze than millennials. Beer has been replaced by kombucha, noisy parties swapped for Netflix nights or Friday yoga sessions.

For older generations, alcohol symbolized status, maturity, or celebration. For Zoomers, it’s just an option, not a life essential.

Alcohol companies are pivoting fast, flooding the market with non-alcoholic wines and cocktails to cater to this new audience. But their real hope? Generation Alpha, set to reach adulthood in a few years.

As for me, I’ll raise a cool glass today – against the trend – to the youth reshaping the world. Cheers! 🥂