Why is Nvidia’s market capitalization so high? Because since around the age of 10, every boy in the world knew about or wanted a next-generation Nvidia graphics card. This graphics card opened up a world of impressions to them, far beyond its price tag for their parents. These boys grew up. And they still want the latest model of the card. Only now, these boys can pay more. The industry has grown in size along with the age and capabilities of its consumers.